“互联网+农业”的几种模式

    Agriculture is one of the core areas of the "'Internet Plus' Action Plan". Today's agriculture is moving towards a new type of agriculture, Internet agriculture. As the most traditional agricultural industry, how to fly with the help of "Internet +"?

    Mode one,

    In the tide of Internet + agriculture, the development of rural e-commerce is in full swing, and many high-quality agricultural and sideline products have caught the e-commerce express, sold online, and sold well all over the country. Rural e-commerce has continuously become an important means of transforming the mode of agricultural development and an important carrier of the government's targeted poverty alleviation. Root, various services including e-commerce, logistics and finance.

    Mode 2. Agricultural crowdfunding mode

    "Internet + agriculture" is a huge market, and rural e-commerce is just the beginning.

     As a branch of Internet finance soaring in popularity, crowdfunding is no longer unfamiliar to many people, but it is still new to operate crowdfunding in the agricultural field. At present, there is no very mature model for agricultural crowdfunding. Agricultural enterprises need to rely on the experience of other industries, jump out of the industry to look at the industry, break the traditional thinking, and create a new model that meets their own conditions.

    Generally speaking, agricultural crowdfunding can run through all links of the entire agricultural chain, from agricultural breeding, planting to production, processing and sales throughout the entire industrial    chain. At the same time, it is possible to use the big data of the Internet to understand the needs of consumers in advance, so that production can be organized in an orderly manner. Starting from the field, the crops are irrigated through Internet technology, and finally qualified products are output, and then transmitted through the Internet.

    Mode three, service mode

   With the passage of time, the development of technology and the spread of rural networking, rural information services will also become popular. Coupled with the huge rural market, the amount of information is also endless. For any field can open up a world.

However, for a very broad and scattered rural market, this model requires long-term solid work to steadily advance. Moreover, the channels of the rural market are highly exclusive. With the first-mover advantage, the cost of latecomers will be high. Therefore, having rural channel network resources on the Internet means that you have mastered the key points of rural Internet development, and you can make great efforts in the future.

    Mode 4. Agricultural product brand creation mode

    With the continuous development of agriculture, branded agriculture may become the biggest business opportunity in China in the future. Rural e-commerce will inevitably embark on the road of branding, but in addition to having its own characteristics, branding is also very important. At the same time, due to the rapid growth of e-commerce of agricultural products and the high logistics costs, e-commerce products are currently mainly concentrated in mid-to-high-end products, which have natural brand dependence. Gain a place in the competition of the future.

The Internet is profoundly changing various industries, especially some relatively backward traditional industries such as agriculture. With the help of the Internet, it is possible to realize the leap-forward development and transformation of the industry. The main idea is to combine agricultural thinking with the Internet, instead of using Internet thinking to combine agriculture. According to the characteristics of agriculture, the Internet is regarded as a tool to implement new agricultural products and agricultural modernization changes. Such changes will inevitably occur. Many new ideas and new ways of playing will also attract a large number of non-agricultural companies from across the border.

    The integration of agriculture and the Internet is by no means a simple addition, but through the integration and innovation of industries, to complement the shortcomings of the most traditional agriculture with the strengths of the latest Internet industry, and even to create a new industrial model, agricultural entrepreneurs must On the basis of fully understanding its own strength, dig out the best entry point with the Internet to achieve enterprise upgrading.