"Post-90s" New-Type Farmers: Staying in the Rural Areas for Farming Has Great Potential

China's reforms began in the countryside. After the baptism of the wave of industrialization and urbanization, the creativity "unbound" from the land has emerged from the cocoon and gradually "breaks out" from the countryside to the city. Current events have changed and society has changed. In the past, "peacocks flew southeast", but now "phoenixes return to their nests". In the context of comprehensively promoting rural revitalization, returning home to start a business has a particularly important significance.

Returning home to start a business to boost urban-rural integration, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Establishing and Improving the Institutional Mechanism and Policy System for Urban-Rural Integration Development" emphasizes the need to "coordinately promote the transfer of rural labor force and local entrepreneurship and employment", on the one hand, it is necessary to "improve agricultural transfer The mechanism of population citizenization”, on the other hand, it is necessary to “attract all kinds of talents to return to their hometowns to start businesses”. Accelerate the opening of institutional channels for equal exchange and two-way flow of urban and rural factors. The county seat, which is connected to the city at one end and the countryside at the other, is the connection point for coordinating the promotion of the rural revitalization strategy and the new urbanization strategy. The main target of returning home to start a business is small and medium-sized towns. Therefore, the return of migrant workers is not only conducive to rural revitalization, but also to promoting industrialization and urbanization.

be an industrial worker in the agricultural industry

When agriculture is gradually scaled up, although the main body of business has changed, the number of professional operators will not be reduced instantly, and there will be a large number of industrial workers, agricultural managers, and agricultural technicians with professional skills or industry experience. The overall welfare and salary level will gradually move closer or in line with other industries. That is to say, when looking for a job in the future, it is not necessary to go to the city to find a job. On the contrary, there will be many opportunities around you.

Returning to hometown to start a business has a broad space to display talents.

In recent years, urban and rural infrastructure has been improved, and rural reform has been gradually deepened, activating sleepy rural resources. The policy of strengthening and benefiting farmers has been continuously strengthened, and new business formats such as family farms, rural e-commerce, and country houses have emerged, opening up unlimited space for returning home to start a business. The policies and measures introduced by various places and the establishment of entrepreneurial platforms have created a good environment for them to exert their strengths. A group of "leading geese" who returned to their hometowns to start their own businesses displayed their talents on the rural stage, brought in the ways to get rich, and marketed products from their hometowns, which played a positive demonstration effect.

Do value-added services in the vegetable industry

The vegetable industry will be a big industry in the future. In this industry, it is not enough to rely on operators alone, and many value-added services are needed, including technical consultation, recruitment and training of workers, integration of high-quality products, testing of new products and new agricultural materials, agricultural insurance, agricultural finance, catering security, information services, etc. And so on, in order to improve the production level, improve efficiency and increase profits. As long as each value-added service can improve efficiency, increase profits and reduce costs for the vegetable industry, it will definitely have its living space, and it is also a sign of the overall maturity of the industry. Therefore, looking at the development of the industry, we must see future directions and opportunities.

Integrate the vegetable industry with the secondary and tertiary industries

Think about the problem with a big-picture thinking, don’t simply focus on one point, have a global concept, integrate the vegetable industry with the secondary and tertiary industries, and gain benefits through things other than growing vegetables. Such as the combination of vegetable planting and sightseeing, and the combination of vegetable planting and popular science experience are the integration of agriculture and service industries, and the integration of agriculture and industry, such as vegetable planting and testing of agricultural machinery and tools, vegetable cultivation and fertilizer testing. It is also a new way to design a suitable method according to one's own conditions.