Agriculture + culture + tourism, industrial integration has to be seen

Agriculture is an ancient industry. Thousands of years of agricultural development have accumulated a strong culture. Culture is the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development, especially spiritual wealth. Agriculture and culture have been closely related since ancient times and complement each other. Nowadays, with the continuous development of tourism and real estate, a new comprehensive land development model with multi-functional and full coverage such as agriculture and culture, leisure and vacation has been formed, guided by tourism attractions and their supporting service facilities. The trend of combining the real estate industry to form leisure agricultural real estate is becoming more and more obvious.

Five Types of Leisure Agriculture

The leisure industry real estate is based on leisure agriculture. When operating leisure agriculture projects, the business thinking of real estate is introduced, and the real estate operation is carried out from the aspects of product planning, scenic spot services, marketing promotion, etc. Explore the market potential of products.

1. Real estate development based on farmhouses

Farmhouse music is the most extensive mode of leisure agriculture. It focuses on farmhouses, that is, the living conditions, lifestyles, and folk customs of farmers in the area as attractions, and is an agricultural leisure industry form that meets the needs of urban residents to return to nature and nature. The development of tourism real estate based on farmhouses can be called an upgraded version of farmhouses. It integrates rural tourism and tourism real estate, integrates tourism economy and real estate economy, and realizes that rural tourism can enhance its connotation by means of tourism real estate, and tourism real estate relies on rural tourism to improve its brand value. 

2. Real estate development based on agricultural sightseeing parks

Agricultural sightseeing park is a form of agricultural leisure industry that uses high-tech agriculture or large-scale planting and breeding agriculture as the main attraction to meet people's related material and spiritual needs in leisure activities. Because the agricultural sightseeing park itself has a certain land scale, it can use a certain crop, aquaculture or handicraft sideline as a selling point, integrate catering, accommodation, picking, entertainment and other leisure content, using "manor-style" real estate development, such as picking fences Gardens, ecological fishing villages, leisure farms, landscape houses, health mountain bars and other series of farms, wineries, water villages, and villas.

3. The tourism model of cultural and creative agriculture

After sightseeing agriculture, ecological agriculture, and leisure agriculture, a new agricultural industry model is a combination of traditional agriculture and cultural and creative industries. It is an emerging business form that expands the functions of traditional agriculture and enhances and enriches the value of traditional agriculture.

Cultural and creative agriculture originated in the late 1990s. It integrates technology and humanistic elements into agricultural production, further expands agricultural functions, integrates resources, and develops traditional agriculture into modern agriculture that integrates production, life and ecology.

4. Real estate development based on scenic spots

Scenic spots are for-profit institutions that have certain natural and human resources and provide tourists with services such as tours, sightseeing, exploration, leisure, and scientific research. Tourism real estate developed based on scenic spots: one is a resort-type real estate around natural scenery, and the other is a real estate development project integrated with scenic spots.

5. Development of new agricultural villages and rural real estate based on new rural construction

With the gradual maturity and saturation of the real estate market in first-tier cities, many developers have begun to enter second- and third-tier cities, but so far the rural real estate market is still a blue ocean. The government has successively issued several No. 1 documents, indicating that the construction of new rural areas will become a hot topic in the next few years. The government has increased investment in rural infrastructure, such as road transportation, power supply, water supply, etc., which have provided a good foundation for the development of rural real estate. Rural real estate is an extension model formed by infiltrating agricultural culture in the process of real estate development.

Nowadays, with the continuous development of agriculture and people's continuous attempts to innovate agriculture, the concept of agriculture has been greatly expanded. On the premise that agriculture also needs to keep pace with the times, the development of agriculture must subvert the understanding of agriculture. With the advancement and development of technology, the extension of agriculture should be expanded to more fields.

Tourism industry developed in combination with land and human resources

Leisure agriculture and rural tourism are important forms of innovative agriculture at present. Combining agriculture with tourism is also one of the important ways to optimize the agricultural industry. On the basis of traditional planting, breeding and other agricultural industries, other resources, especially tourism, should be properly developed. resources, maximize the use of industrial advantages and land resource advantages.