Cultivating a New Format of Leisure Agriculture

The Ministry of Agriculture and Rural Affairs has decided to carry out the declaration and monitoring of key counties of national leisure agriculture in 2022, and put forward specific requirements in terms of resource advantages, facility conditions, industrial development, and organizational security. While actively applying, many regions have developed leisure agriculture by introducing basic policies, setting up projects, and launching recreational activities, providing new impetus for farmers to increase their income and flow of resources between urban and rural areas.

The increase in scale benefits of leisure agriculture reflects the accelerated development of new industries and new formats in rural areas, but it also faces many challenges in practice. Some use picking, catering, and homestays as standard equipment, with similar development methods and extensive operation and management; some stay in the modes of "farm stay" and "food festival", with insufficient industrial integration and leisure functions; some separate leisure agriculture and rural tourism. In fact, only the coordinated development of the two can help optimize the agricultural structure and cultivate new formats.

In this regard, all localities should make plans for the development of leisure agriculture based on resource endowments, geographical locations, and cultural customs, and strengthen infrastructure support in accordance with the idea of "government guidance, farmers' main body, social participation, and market operation" to break the status quo of the simple series of traditional scenic spots. , subdivide the resource differences with the surrounding areas, build a unique leisure agriculture agglomeration area and a benchmark demonstration base, and form a successful experience that can be replicated and promoted. It is also necessary to create a differentiated and characteristic product system, carry out dislocation management, work hard on the connotation of "high-quality products" in leisure agriculture, and avoid cookie-cutter and homogeneous development.

Leisure agriculture is a typical model of rural industrial integration. It has various types such as scientific and technological agriculture demonstration parks, pastoral complexes, and leisure resorts. It also derives various forms such as sightseeing, experience, and parent-child agriculture. To realize the in-depth development of leisure agriculture, the value of each link of the industrial chain should be fully tapped. In the aspect of agricultural planting and breeding, the application of science and technology in leisure agricultural enterprises should be promoted, and the added value of agricultural products should be increased by introducing green, smart, ecological agriculture and other models. In the processing of agricultural products, it can cooperate with scientific research institutes and key enterprises to carry out deep processing and special research and development, make full use of new trends such as "trunk" consumption, and develop tasteful and beautiful souvenirs to increase profit margins. In the sales and service of agricultural products, efforts should be made to cultivate leisure agricultural brands, strengthen cooperation with short video and live broadcast platforms, improve product reputation advantages to brand advantages, and continuously expand popularity and market influence.

In addition to creating high-quality products and extending the industrial chain, leisure agriculture has also become a new carrier to enrich the tourism industry. All localities should encourage business entities to dig deep into folk culture and local customs, combine agricultural activities with leisure tourism and vacation, and allow tourists to participate in agricultural production and experience the joy of work on the spot. For example, in Sanxia Yuanxiang Leisure Agriculture Scenic Spot, tourists can experience folk custom projects such as tie-dyeing, weaving, and douhua making. At the same time, it is also necessary to clarify the theme of development, avoid rushing in, focus on the development of complex tourism products, and create a leisure agriculture destination that integrates production experience areas, ecological sightseeing areas, cultural and creative areas, and life security areas, so as to effectively transform the scenery into one. into an industry.

Relevant departments can provide support in terms of policies, taxation, venues, funds, etc., guide social capital to invest in leisure agriculture, strengthen cooperation between agricultural industry, science and technology, and creative industries, and promote the improvement of quality and efficiency of leisure agriculture. In this process, attention should be paid to optimizing the collective shareholding and dividend policy, incorporating farmers into the leisure agriculture industry chain, excavating and cultivating local experts, and constantly mobilizing the enthusiasm of village collectives and villagers to participate. It is also necessary to comprehensively use platform resources such as scientific research institutes, agricultural cooperatives, chambers of commerce, strengthen industry-university-research cooperation, build a team of leisure agriculture talents with market development spirit and management innovation ability, and use talents to solve the bottleneck of leisure agriculture development elements and promote the development of leisure agriculture. grow.