The development trend of Chinese agriculture, new farmers must know the secret!

Trend 1: Specialized agricultural cooperatives will become a trend

In recent years, food safety incidents emerge in an endless stream. Consumers have increasingly higher requirements for the quality and safety of agricultural products, and the market demand for high-end agricultural products is increasing. There is a market, there is a demand, is bound to attract more and more investors.

Trend two: Organic farming is poised for a boom

As consumers pay more attention to food safety, organic food is gradually stepping onto high-end consumer tables and becoming a healthy lifestyle. Although the price of organic food is much higher than that of ordinary food, it is favored by many consumers around the world because it prohibits the use of pesticides and fertilizers, thus reducing the harm to the environment and human health.

Trend three: the branding of agricultural products

With the change of the relationship between supply and demand of agricultural products and the lifestyle of consumers, consumers' requirements for agricultural products are no longer the requirements of quality and price, consumers' requirements for the quality of agricultural products are becoming higher and higher. In the case of serious homogenization of agricultural products, agricultural enterprises tend to play on the price, which is bound to lead to the continuous decline in the competitiveness of enterprises. The current agricultural product market has been transformed from the simple product price or quality competition to brand awareness, reputation and other comprehensive strength competition.

Trend four: Integrate resources and lay out the whole industrial chain

The squeeze of upstream raw material cost and downstream channel cost makes the industrial chain of enterprises extend upward and downstream. Many powerful enterprises begin to integrate resources and layout the whole industrial chain.

Trend 5: Focus on food safety and brand image

Reviewing the food safety incidents in recent years, it can be seen that consumers' trust in corporate brands is extremely weak, which is extremely unfavorable to the development of the food industry and corporate brands.

Entrepreneurs with vision and a sense of social responsibility have begun to realize this problem. On the one hand, they strictly control product quality and prevent problems at the source. On the other hand, they also pay more attention to the demands of food safety and increase publicity, so as to rebuild brand image and regain consumer confidence.

Trend six: Focus on creating new strategic products

In the face of the pessimistic macroeconomic situation, addiction mode, biased positioning, seeking diversification and other flashy marketing means have begun to fail, agricultural leading enterprises only from the product force, firmly around a strategic core, to create and successfully operate their own strategic new products to have a way out.

Strategic new products are one of the most important genes shared by all successful people. Only with the continuous operation success of strategic new products can all leading enterprises in the industry live well, lead the market and be profitable.

Trend seven: Channel layout is pragmatic

Rising channel costs, so that enterprises can not bear the burden, channel layout is more and more cautious. Compared to online stores, e-commerce and everyone's hot rush, some offline channels are changing more should cause our attention.

Trend eight: Focus on new media, micro marketing

New groups and fashion groups are also the main consumer groups. Mobile phones and computers are the most frequent means for them to contact information and interact with the Internet. The operation of enterprises in new media will be more popular, especially the use of Weibo, wechat and other means is crucial.

Trend nine: mergers and acquisitions, reorganization more frequent

In the past two years, a large number of small and medium-sized enterprises have closed down, and many of the surviving enterprises have significantly reduced their output. Therefore, industry reshuffle and enterprise consolidation are inevitable. Mergers and restructurings among food companies will only become more frequent, with agriculture likely to be the next focus.

Generally speaking, the effect of traditional marketing techniques is diminishing day by day, while new thinking and new methods have begun to emerge. If the majority of agricultural enterprises can size up the situation, seize the opportunity, rapid transformation, will be able to usher in a new world!