The way of agricultural development and innovation

Characteristics of future agriculture

First, sustainability

Sustainable development is the most essential requirement of modern agriculture. Sustainable agricultural development has three basic characteristics: first, agricultural production scale and resource carrying capacity coordination. Second, the interests of the main body of the agricultural industry chain have been optimized, the interest linking mechanism is reasonable, and the agricultural industry stakeholders show a trend of related growth and development. Third, it is possible to innovate the modern agricultural industrial system.

Two, multifunctional and industrial integration

The multifunctionality of agriculture leads the innovation and development of multiple industries of modern agriculture and creates conditions for the integration of modern agricultural industries.

Third, high quality and safe food and ecological friendliness

The primary function of modern agriculture is to produce and provide safe and high-quality agricultural products and provide high-quality resources for the development of other industries. This is the main function of agriculture as an industry.

Iv. High Efficiency

The broad sense of agricultural efficiency includes two aspects: efficient utilization of agricultural biological energy and efficient income of agricultural production input. Modern agriculture requires the comparative income of agricultural industry to be growing. This is the internal motivation of sustainable development of modern agriculture.

V. Armed with modern science and technology

First, modern equipment should be widely used. Secondly, modern agriculture has become an important industrial carrier for the application of modern technological achievements. Third, use modern management mode to develop modern agriculture.

Vi. Competitiveness

Sustainable development is the most essential requirement of modern agriculture. Sustainable agricultural development has three basic characteristics: first, agricultural production scale and resource carrying capacity coordination. Second, the interests of the main body of the agricultural industry chain have been optimized, the interest linking mechanism is reasonable, and the agricultural industry stakeholders show a trend of related growth and development. Third, it is possible to innovate the modern agricultural industrial system.

Seize development opportunities through innovation

First, promote resource innovation,

Establish diversified, leading and high-end agriculture

First, innovate germplasm resources. The innovation of germplasm resources is carried out through molecular technology and other "high, fine and advanced" technological means. Secondly, focusing on the development needs of multiple agricultural industries, we should give full play to the multifunctional characteristics of agriculture and innovate new agricultural industry resources, such as the innovation of agricultural tourism resources, agricultural industrial raw materials resources and so on. Third, innovate production conditions and resources. Fourthly, innovate regional market resources. It mainly focuses on brand leadership, the construction of comprehensive service platform, and the construction of manufacturing and communication capabilities of hot consumption issues.

Promote product innovation and establish modern marketable agriculture

The starting point of the innovation of agricultural products is: to promote the transformation of agricultural raw material products to agricultural commercialization products, at the same time, to carry out product research and development innovation for the diversified needs of regional markets. In accordance with the integration of multi-industry development and innovation of diversified products, to create a product system combining tangible products and intangible products.

3. Promote marketing innovation and create regional market service complex

Change the traditional small-scale farmers as the main model of the wholesale market, create a modern comprehensive, e-commerce and traditional stores combined market mode. For the global regional market, to create online and offline, fixed and mobile, big business and wechat business combined marketing system. Change the single self-production and self-marketing mode, create a comprehensive, window, service sales consortium. Promote innovation in experiential marketing.

Fourth, promote market innovation and build a modern agricultural market

First, promote the construction of a unified market system of national integration. Secondly, innovate market function and give full play to market service function. Third, change the local market into a regional market. Fourthly, according to the new situation of current agricultural management subjects and market changes, combined with the network, to create a modern new market with distinctive characteristics.