【 Agricultural Model 】 Where is the innovation point of agricultural product sales? Ten new models to power the future of agriculture

Many people often say that farming is too difficult! Facing loess, back to the sky, do not pay a little sweat, want to harvest is very difficult, the most afraid of agricultural products unsalable, how to do a good job in agricultural products sales?

1. Agricultural products + catering

The restaurant and catering experience are regarded as channels or platforms, and then the experience, consumption and interaction of agricultural products are grafted into the restaurant, so as to solve the dilemma of sales and promotion of agricultural products.

2. Agricultural products + network broadcast

At present, online live broadcasting is very common and is also the best way of selling products. Agricultural products reach consumers directly through logistics, eliminating the intermediate link, farmers can maximize the benefits, and consumers can also buy genuine agricultural products. The key is to see how you go to live broadcasting, find out the characteristics of products and selling points. Trust issues. Through network broadcast, users can enhance the confidence of the product, but also can spread and promote quickly.

3. Agricultural products + wechat business

In fact, it is the nong micro business. Publish their own agricultural products information through wechat moments, which includes: planting, growth, picking and other information. Take pictures of the growth of agricultural products and publish them to wechat, so that users can know the situation of agricultural products at the first time.

Agricultural products + wechat business needs us to consider several issues: 1) brand building, to build a personalized brand, through the brand to premium; 2) Supply chain building: distribution and logistics, cold chain. This is the focus of Nong micro business. 3) Show your true self: wechat circle of friends is not selling products but people, but users' love and recognition.

4. Agricultural products + e-commerce

The model of agricultural products + e-commerce is to display and promote agricultural products on e-commerce and Internet platforms, so that more people can understand and know, and facilitate users to place orders and purchase online. Through the mode of "online shopping + agricultural products + tourism products", the live video broadcast of agricultural products, product traceability and private customized modules are cleverly integrated to bring online consumers to physical stores. All agricultural products transactions can be placed and paid online, and offline experience stores will provide display and delivery services.

5. Agricultural products + crowdfunding

Selling produce through crowdfunding platforms has become a common tool for new farmers. Among them, agricultural products + crowdfunding can solve the problem of unmarketable agricultural products and the spread of agricultural products. This model is a good way to sell products and attract fans.

6. Agricultural products + visual agriculture

"Visual agriculture" mainly refers to a mode that relies on the Internet, Internet of things, cloud computing, GNSS, radar technology and modern video technology to present the pattern, means and methods of crop or livestock growth process to the public, so that consumers can buy high-quality products at ease. "Visual agriculture" also has a major function, is the reliable futures order effect, many "visual agriculture" consumers or investors, through the use of the network platform for remote observation and order, they can observe their ordered vegetables, fruits, pigs, cattle, sheep and other livestock production, management process anywhere through the visual platform.

This mode has relatively large investment and is also the biggest trend in the future. The most important thing is product traceability, which can reassure consumers.

7. Agricultural products + community

Community is a spontaneous or organized group organization of people with common labels, common interests, common hobbies and common needs. A group of people who have a common need for an agricultural product or for an agricultural product among people with the same attributes, and they all have the same need for the agricultural product.

8. Agricultural Products + Adoption (Internet + Adoption Agriculture)

Adoption is to initiate partnership adoption of a (head), (head), (mu) of agricultural products (plants, animals), according to the need to subscribe the number or parts, enjoy the fun of adoption together, and jointly obtain high-quality products, is a kind of shared agriculture. This model is more suitable for the surrounding cities, consumers can use their spare time to experience farming life or take their children to experience, too remote places investment cost is too high. Problems to be paid attention to in the agricultural products + adoption mode: 1) The key of the leader, to provide good service and supervision for the adoptive members; 2) Ensure transparency, adoption must be transparent, and let everyone know each other, no fraud.

9. Agricultural products + live streaming of Internet celebrities + e-commerce platform

The Internet has spawned a lot of new economic models, Internet celebrity economy is one of them. Internet celebrities can be celebrity stars, can be popular network anchors, can also be local authority people or institutions, can also be sellers to create their own "village red". Marketing agricultural products through online celebrity live streaming + e-commerce platform.

10. Agricultural products + outlet stores

The outlet stores solve the problem from the origin to the table, while reducing the intermediate channels, reducing the unit price of products, and improving the interaction between agricultural products and users. Agricultural products + outlet store is not an ordinary farmer can do, this mode needs the government or agricultural leading enterprises to take the lead. Because, direct sales chain investment cost is huge, chain management also needs specialized talent.

These ten models are some of the current marketing models, both advantages and disadvantages, often have their own opinions, no matter what kind of model to do should be carefully considered, only suitable for their own is the best, blind to do it may be difficult to achieve the desired effect.