How to give full play to landmark advantage and strengthen characteristic agriculture

Not long ago, the State Intellectual Property Office publicized the second batch of key contact guidance directory for the promotion of geographical indications, and will give tilted support to the geographical indications included in the directory in terms of project allocation, departmental collaboration, policy implementation, etc., and increase support in related patent technology transformation, brand cultivation and promotion, online and offline marketing, industrial integration and development, and financial service protection. Make the inclusion of geographical indications in the list more influential.

Industrial revitalization is the basis and key to rural revitalization, rural geographical indication products bearing unique natural, regional, cultural, historical and other factors, is one of the important contents of making rural characteristic industries bigger and stronger. Geographical indication products, which grow in a unique environment, are a powerful starting point for promoting the development of regional characteristic industries and promoting rural revitalization. It is of great practical significance to enhance the brand value and market value of agricultural products, promote the increase of agricultural production and farmers' income, and promote the high-quality development of agriculture.

"Geographical indication" is not only a new type of intellectual property, but also a typical sign of regional product characteristics and reputation. In recent years, China has actively promoted the protection project of geographical indication agricultural products from the aspects of strengthening policy support, increasing the attention of local governments at all levels, increasing the brand publicity of geographical indication agricultural products, and has made a series of remarkable achievements. By the end of 2022, China had approved more than 2,400 geographical indication products, approved more than 6,900 geographical indication registrations as collective trademarks or certification marks, and approved about 19,400 business entities using special geographical indication indications. For example, Sichuan has more than 1,000 various types of geographical indications, with an annual output value of nearly 500 billion yuan, which is a veritable big province of geographical indications, and a large number of Sichuan geographical indication products are developing into characteristic industries and pillar industries of the county. For another example, the total output value of the whole industrial chain of orange peel products in Guangdong Xinhui in 2022 is nearly 20 billion yuan, driving 70,000 people to employment, and the per capita income of farmers increased by nearly 22,000 yuan over the previous year, ranking the first in 2022 China's regional agricultural industry brand influence of new orange peel, is leading the majority of practitioners to work together towards a new life of common prosperity.

In the face of the requirements of reality and future development, there are still some problems and shortcomings in the geographical indication product industry, which need to be further improved and perfected. Such as insufficient power of scientific and technological innovation, lack of vitality of business subjects, low degree of industrial organization, low product quality control standards, and the use of geographical indications of agricultural products is still not standardized, quality is uneven, brand influence is insufficient, lack of effective publicity and promotion, and so on.

So, how to further improve the system and mechanism to realize the characteristic economic value of the geographical indication industry?

First of all, the government management department should continue to increase support for geographical indication products to create a better survival and development environment. In the process of development of China's geographical indications industry, by the former State Administration for Industry and Commerce, the former Ministry of Agriculture and the former State Administration of Quality Supervision and Inspection, the geographical indications through the optimization and adjustment of the management system, the State Intellectual Property Office unified management. This brings new opportunities for rural revitalization of the geographical indication industry.

Secondly, we should work together to do a good job in industrial planning and layout, do a good job in brand publicity and market promotion, promote high-quality and high-quality agricultural products, increase farmers' income, and enhance the endogenous development capacity of agriculture. The "14th Five-Year Plan" period is an important opportunity period and a critical period to promote the high-quality development of China's rural geographical indication industry. It is necessary to dig deep the advantageous resources of rural areas, build the characteristic industrial chain of rural geographical indication industry, stimulate the vitality of the industry, and achieve sustainable development.

Thirdly, it is also important to promote the digital development of rural geographical indication industry and strengthen the maintenance of industrial brand rights and interests. At present, the rural geographical indication industry has adopted protection measures such as product digital traceability and special sign supervision, and the geographical indication management system has been initially established, but it is still relatively weak on the whole, and the branding development is still a long way to go.

It is worth mentioning that geographical indication products have the function of cultural inheritance, and all localities can combine local natural resources and industrial characteristics, combine traditional agricultural culture with rural tourism, leisure agriculture, etc., to form industrial synergy, change the rural single industrial structure, and provide greater development opportunities and space for rural revitalization.