The packaging design of agricultural products is very important, which can enhance the competitiveness of products

We all know that goods sell a skin, packaging is very important, from the packaging can see your price, and even see the quality of your products, is the addition of culture, emotional addition. The same packaging cost, from the design, from the color collocation, from the form of packaging, will show different results.

In particular, our current agricultural packaging image design is too chaotic, low-grade, the design form is too old, and the outer packaging bag of agricultural products does not take into account environmental factors in the use of it.

In the packaging of agricultural products can not deliberately pursue gorgeous, and made similar to the packaging of industrial products, the loss of the unique "earthen flavor" of agricultural products, so when doing agricultural products, we must first consider its own image, combined with this image to do the original ecological, rural flavor of packaging, so as to meet the identity of agricultural products.

Agricultural products must be combined with the region, so in the packaging of products, we must consider the local characteristics of the culture, combined with the local culture, to deepen the packaging of products, so that there are more regional characteristics.

At the same time without losing the earthen flavor, taking into account the difference of consumer groups, when doing product packaging, it is also necessary to take into account the "fashion", because the current consumption of agricultural products has changed from simple daily consumption to holiday consumption, not only to consider personal consumption, but also to consider gifts and other human consumption, this time the fashion of product packaging is particularly important.

In addition to the value of the product itself, you can try to add some interesting elements to the product packaging, so that consumers have the stimulation of participation, as well as the interest of consumption, so as to deepen the impact on the product and participate in the secondary transmission.

Be sure to plan your packaging from the consumer's point of view! The pace of product packaging innovation is always exploring consumer habits. A package that never thinks about consumers will not be the package that consumers love.

Of course, packaging can be fashionable, but still need to reflect your product on the packaging, sell what will reflect what, do not go far around, some packaging looked for a long time, do not know what is inside, so it is a failure. Therefore, our agricultural products should not only have fashionable and novel elements, but also retain its own characteristics.

How to pack agricultural products

1, the use of green environmental protection and ecological packaging: although many packaging brands have made efforts in the environmental protection design of packaging, but the development of green environmental protection and ecological packaging still has great potential to be tapped. When the price of the product is equal to the quality of the product, green environmental protection and reusability will become the determining factors affecting the consumer's desire to buy.

2, "less is more" - packaging transparency and simplification: According to the survey, 58% of consumers will check the raw materials and composition of goods when buying goods. Therefore, the packaging that allows consumers to clearly see the condition of the product and the clean and concise, the key information is clearly marked, and the organized label can best win the favor and trust of consumers.

3, packaging size diversification and contextualization: the design size of packaging pays more attention to meet the consumer needs and habits, and flexibly adjust according to the use of scenarios, which has become a new trend in packaging design. The packaging of agricultural products should not only provide a variety of packaging schemes of different sizes that are considered more by consumers' use experience, but also should take into account the convenience and comfort matching of packaging size and use scenario for consumers.

How to make their products sell well, how to make their products jump out of the dazzling shelves, relying only on the quality of the product itself and the bombardment of the media is far from enough. Because, in various supermarkets and self-selection stores can directly attract consumption is the product's own packaging. Good packaging can directly attract the attention of consumers, so that consumers have a strong desire to buy, so as to achieve the purpose of selling well.