Investing in agricultural projects, 4 tips to avoid a lot of "potholes"!

In the past two years, with the orderly promotion of the "rural revitalization" strategy and the gradual implementation of a series of agriculture-related policies, all sectors of society have become enthusiastic about the development of agriculture-related projects and agricultural industrialization, and new agricultural business entities have developed vigorously, injecting new momentum into the process of accelerating agricultural industrialization and modernization, increasing rural residents' income and improving rural infrastructure.

At present, China's agricultural economy is stable and changing, and the external environment has undergone significant changes. Some phenomena in the process of agricultural project management deserve enough attention and vigilance. At the same time, we should also correctly view the new contradictions and new challenges in the development of agricultural production, and use scientific and effective means to make them new opportunities for development.

In agricultural projects, there are two major problems: the hidden danger of disconnection between production and marketing and the obstacle of blind greed. How to avoid these phenomena hindering the process of agricultural development, make agricultural industrialization management more efficient, and make the pace of "industrial prosperity" more stable, is a new challenge that agricultural project developers need to pay attention to and actively respond to.

First, strengthen market research and scientifically formulate production plans

From the perspective of macro environment, in the case that the current contradiction of insufficient total supply has been solved, market demand has played a crucial role in the realization efficiency of agricultural products. While striving to improve product quality, agricultural operators need to pay more attention to the power of the market and formulate production plans in line with market laws.

Production variety, production scale and schedule are important decisions that need to be determined in the initial stage of project start-up. Systematic and scientific decision-making process plays a vital role in project management. In the past, many business owners or small farmer operators only refer to the past market conditions to guess the market changes in the quarter, and make production plans on the basis of this, which will inevitably lead to blind planting or abandonment of the situation, this "betting" decision-making mechanism is also the main reason for the imbalance of phased supply.

With the increasingly standardized trading behavior of major agricultural products markets, the rapid progress of Internet technology and the gradual improvement of professional institutions, obtaining market transaction data is no longer a huge project for business entities with the consciousness of data analysis. Relying on professional consulting and research institutions, through field research and systematic analysis of relevant data, more accurate and comprehensive market analysis can be obtained, and the analysis results can guide the development of production plans, which is an effective means to avoid decision-making errors.

With the gradual improvement of residents' living standards, consumers have higher requirements for the quality and characteristics of agricultural products, and prefer ecological agricultural products with origin attributes. In addition to knowing what crops can be produced locally, agricultural operators should also know what crops are best produced locally. The so-called suitable refers to the same variety of crops in the local climate, soil and other natural conditions and production methods, with better quality, or more unique connotation. Operators should adapt to local conditions, demonstrate the development of special agricultural products suitable for local production and processing, through the organization of scientific identification, the construction of a systematic marketing system, the formulation of standardized production processes and other means, under the premise of ensuring stable and high-quality crop quality, pay attention to brand cultivation.

In recent years, a group of excellent agricultural products such as "Wuchang rice", "Yangcheng Lake hairy crab", "Yuanyang Hani rice Terrace red rice", "Ningxia Wolfberry" and "Shouguang vegetables" have won a good reputation by virtue of their quality and characteristics, and the market recognition and recognition continue to improve, setting a market benchmark for similar products.

Third, strengthen planning evaluation and develop appropriate scale

Agricultural projects occupy huge funds, long payback period and low return on investment, which are the common characteristics of agricultural project investment in our country. Taking the planting industry as an example, at the beginning of the project, a large amount of one-time investment is needed in land rent, agricultural materials and tools, water conservancy facilities, field roads, storage and other facilities and agriculture. There will also be a large number of unpredictable expenses in the production process, such as technical guidance, labor costs, disease prevention and control, and natural disaster emergencies. Production-period management also requires operators to have adequate financial resources to cope with maintenance of facilities, land restoration, crop storage, picking labor, packaging consumables, etc.

For the developers of agricultural projects, they should have enough patience and reverence for the development and operation of agricultural industrialization, and act according to their ability. They should fully do risk assessment, formulate and improve risk prevention measures, attach importance to the feasibility study of the project, pay enough attention to potential risks, and control the "moderate" project scale based on the actual situation. Don't ask for too much.

So far, the scientific evaluation of the project has been highly valued in other industries, and the evaluation system is very perfect. However, the application in agricultural development projects, especially in small and medium-sized agricultural development projects, has not received due attention. Therefore, the investment intensity and development scale of many agricultural development projects are often difficult to achieve a good match, and the ability of agricultural projects to resist external risks is generally weak. With the continuous development of agricultural industry, small and medium-sized agricultural project operators should pay more attention to the importance of scientific planning and scientific evaluation, and actively carry out extensive cooperation with professional scientific research, planning and evaluation institutions.

Fourth, strengthen policy research and judgment, and rationally declare financial support

Industrial development cannot be separated from policy guidance and support, and interpreting policy requirements is of great significance for project development and layout. In the project development in recent years, the project leader often ignored the policy requirements and carried out blind production and construction. Individual operators according to their own preferences, spend huge human and material costs, and invest heavily in hiring well-known design and construction teams to create their ideal "paradise", but in the process of project construction was urgently halted, and even ordered to restore the original appearance, accept administrative penalties, heavy economic losses, bad social impact.

Some project leaders over-interpret and rely on policies, especially for the financial support at all levels and the rewards of various departments, and even include this part of the project investment capital in the project planning process. Individual operators check the requirements of the subsidy or incentive standard one by one, meet the requirements of the incentive policy in order to obtain subsidies and incentives, create a "clause" project, so that the project construction is divorced from the actual situation of production; Some people in charge of subsidies or incentives and other encouraging support funds directly included in the project investment, to the progress of the injection of project funds to bring huge risks and hidden dangers, prone to insufficient investment progress, arrears and even capital chain breaks and other situations, extreme project investors will blame this risk and problems to local government inaction, Using unconventional means such as organizing strikes or creating negative public opinion as a "victim", forcing public officials to illegally approve their project subsidy applications, illegally embezzling financial funds and other bad behaviors. The over-interpretation and over-reliance on the policy makes "financial support for agriculture" become "financial support for agriculture", which not only deviates from the original intention of the policy, but also easily causes bad social impact.