Five marketing methods to improve the marketing efficiency of agricultural products

Reasons for unsalable agricultural products

Single, passive sales model

Many agricultural enterprises, cooperatives sell agricultural products, etc., rely on, need to think seriously, relying on agents or dealers, never take the initiative to attack; They also have no professional marketing training and are not good at using Internet tools to sell products. If the dealer is unstable, the number does not form a scale, this way is very passive and meager.

Second, poor information, do not pay attention to the market and policy

Quite a number of agricultural enterprises do not care about what others are planting and producing, only know what they have been planting and producing, and feel that they can sell and have a stable income, but they ignore the market trends and policy trends in other parts of the country, and eventually lead to the problem of product backlog.

Third, do not understand consumer demand, it is difficult to meet the needs of the market

Why do many ordinary agricultural products sold in high-end supermarkets cost several times more? Not only because it adds a layer of beautiful packaging, but because it understands the needs of the public and the market.

For example, people's pursuit of agricultural products is more inclined to miniaturization, specialty, precision, which determines the current agricultural products to go high appearance level, high quality, high quality route.

Three current trends in agricultural products

miniaturization

Miniaturization mainly refers to the trend of miniaturization of families that buy agricultural products. As demographics change, families are smaller than they used to be, and the supply of agricultural products is plentiful, the old situation of buying a bunch at a time will no longer be repeated.

It is more likely to buy a cabbage to buy a tree, buy a carrot to buy a new situation, so the fruit and vegetables are sorted, packaging and resold products are more favored, of course, the trend of small packaging products is also very obvious.

specialization

Specialty for agricultural products is synonymous with quality. People's living standards have improved, and the demand for high quality and variety of food is growing. Consumers are very demanding on the regional requirements of agricultural products, the origin of a little discomfort, quality, taste will be greatly reduced.

Specialty reflects the current transformation of our consumption demand from the quantity requirement to the quality requirement, requiring to eat well, but also to eat healthy and eat safely. Therefore, the audience market of green products, pollution-free products, organic products and various functional products is getting larger and larger.

refine

Refinement is the extension of specialty, beautiful appearance, exquisite packaging will play a role in the excellent quality of special agricultural products. The shape, color, and taste of fruit are factors that consumers increasingly value. Exquisite packaging can also effectively raise the price of agricultural products.

Of course, packaging alone is not enough, only to better solve the problem of distance cost and sales cost of agricultural products, so that more diversified and high-quality agricultural products fly into the homes of ordinary people, in order to make agricultural products really board the express of The Times.

Five strategies for marketing agricultural products

First, high quality, low cost strategy

Price is the magic weapon of market competition, high quality agricultural products with low prices, strong competitiveness. The cost of production is the basis of price. Only by reducing the cost can the strategy of price competition be implemented. To enhance market competitiveness, we must implement the strategy of high quality, low cost and low price.

Leading new technologies, new varieties, new processes, new machinery, reduce production costs, improve the output rate; It is necessary to implement the scale and intensive management of agricultural products, and strive to reduce the production cost of a unit product, support low prices with low costs, and obtain economic benefits.

Second, large marketization, multi-variety strategy

The sales of agricultural products should be based on the local market, pay attention to the surrounding market, focus on the large market at home and abroad, seek sales space, open up a blank market, and seize a large market. To open up the market for agricultural products, we must establish a large market concept, implement product marketing strategies, determine the sales area of our products, and produce marketable products in accordance with the consumption habits of the places of sale.

In addition, the diversification of consumer demand for agricultural products determines the diversification of production varieties, a product must not only have a variety of quality, but also have a variety of specifications. According to market demand and customer requirements, the implementation of "multi-variety, multi-specification, small batch, large-scale" strategy to meet multi-level consumer demand, develop a full range of markets, resolve market risks, and improve comprehensive benefits.

Third, tender emulsification strategy

People's consumption habits are quietly changing, food when eating vegetables, corn to eat green corn, beans to eat green edamame, broad beans to eat green broad beans, pigs to eat Suckling pig, chicken to eat young chicken, the market appears to respect high, tender, fresh food trendy. The production and marketing of agricultural products should adapt to this trend and have great potential for development.

4. Soil specialization strategy

In recent years, people's consumption demand has changed from blindly worshipping the foreign to worshipping nature. Keen on native products, vegetables to eat wild vegetables, the market requires to do a good job in the development of local traditional native products, the development of good quality, unique flavor of native products, the development of wild vegetables, with special quality products to seize the market, open up the market, and constantly adapt to the changing market demand.

Five, business card strategy

First, to improve the quality, enhance the quality of agricultural products, to create brand; The second is to do a good job of packaging, beautify the appearance of agricultural products, to "face" tree brand; The third is to carry out the trademark registration of agricultural products, shout the brand name, to create a brand name; Fourth, increase publicity, establish a public image, and create a brand with potential. To develop the market with brand-name products.

Know the marketing strategy, but also know how to use new tools, open the mind, follow The Times. In the high-tech development of society, we should change our thinking and actively use new tools, such as today's agricultural products live with goods is very hot, the major media platforms are in traffic support, we should be good at learning new things, the use of self-media, new media and other e-commerce platforms to sell goods, but also innovative, so that their agricultural products in the sale of active.